Our social media appearances
Data processing through social networks
Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be
found below.
Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if
you visit their website or a website with integrated social media content (e.g. like buttons or banner ads).
When you visit our social media pages, numerous data protection-relevant processing operations are
triggered. In detail:
If you are logged in to your social media account and visit our social media page, the operator of the social
media portal can assign this visit to your user account. Under certain circumstances, your personal data may
also be recorded if you are not logged in or do not have an account with the respective social media portal. In
this case, this data is collected, for example, via cookies stored on your device or by recording your IP
address.
Using the data collected in this way, the operators of the social media portals can create user profiles in
which their preferences and interests are stored. This way you can see interest-based advertising inside and
outside of your social media presence. If you have an account with the social network, interest-based
advertising can be displayed on any device you are logged in to or have logged in to.
Please also note that we cannot retrace all processing operations on the social media portals. Depending on
the provider, additional processing operations may therefore be carried out by the operators of the social
media portals. Details can be found in the terms of use and privacy policy of the respective social media
portals.
Legal basis
Our social media appearances should ensure the widest possible presence on the Internet. This is a
legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social
networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g.
consent within the meaning of Art. 6 (1) (a) GDPR).
Responsibility and assertion of rights
If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media
platform, are responsible for the data processing operations triggered during this visit. You can in principle
protect your rights (information, correction, deletion, limitation of processing, data portability and
complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full
influence on the data processing operations of the social media portals. Our options are determined by the
company policy of the respective provider.
Storage time
The data collected directly from us via the social media presence will be deleted from our systems as soon as
you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses.
Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular,
retention periods – remain unaffected.
We have no control over the storage duration of your data that are stored by the social network operators
for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy
policy, see below).
Individual social networks
Facebook
We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook’s statement the collected data will
also be transferred to the USA and to other third-party countries.
You can customize your advertising settings independently in your user account. Click on the following
link and log in:
https://www.facebook.com/settings?tab=ads.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.
Details can be found in the Facebook privacy policy:
https://www.facebook.com/about/privacy/.
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025,
USA.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal information, see the Instagram Privacy Policy:
https://help.instagram.com/519522125107875.
We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton
Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you want to disable LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa und
https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal information, please refer to LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy.
